Yiro Yiro

The team behind Yiro Yiro had an idea for a fast, casual Greek restaurant concept that would serve guests authentic Mediterranean fare and set the tone for future locations. We helped recognize that a Greek tragedy was sweeping the streets of the city, Philadelphia was suffering from a lack of quality gyros and Yiro Yiro would need a tasty and creative look that would set them apart. We helped cook up a distinct brand and message that highlighted Yiro Yiro’s interesting concept of customizable and homemade food. A tragedy transformed into a romance as we crafted a complete strategy and identity that fed Yiro Yiro’s appetite for a fun and deliciously creative look.

Key Deliverables

• Competitive Analysis

• Brand Naming

• Brand Voice & Message Platform

• Brand Identity & Visual Language

• Retail Package Design

• Sales & Marketing Materials

• Website Design & Development

• Promotional Campaigns

• Environments & Signage