Reading Terminal Market
Philadelphia’s legendary Reading Terminal Market was facing increased competition from national brands like Whole Foods and others that had begun moving into the greater Philadelphia area. Paragraph worked to revive and reestablish its authentic brand, and position the Market as the place to find the freshest food, produce, and experiences through P.O.P., environmental graphics, advertising, promotions, and more.
Key Deliverables
Brand PositioningBrand Voice & Message PlatformBrand Identity & Visual LanguagePromotional CampaignsMarketing MaterialsEnvironments & Signage
Paragraph rebranded RTM by reviving the diamond logo and creating the “Traditionally Fresh” brand campaign, which was inspired by a vintage crate-art aesthetic.
