Palace Travel

Africa is alive with vivid culture and welcoming soul. Palace Travel knows this. While other destination-management specialists only focus on the Big Five, Palace rejects the typical passive experience and sets their expectations higher. They strive to immerse group travelers in the hospitable communities throughout Africa. They reached out to us because they felt their brand identity failed to accurately represent their values.

Key Deliverables

  • Qualitative Research
  • Digital Analytics Review
  • Competitive Analysis
  • Brand Positioning
  • Brand Voice & Message Platform
  • Brand Identity & Visual Language
  • Website Strategy and Content
  • Sales & Marketing Materials
 
 

This destination-management brand provides a one-of-a-kind service for colleges and universities, government agencies, corporations, and other organizations.

 

We tied everything back to the story of collaboration, connections, and attentiveness and found an audience in those willing to actively connect with Africa on a human level.

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