NewCourtland Elder Services

NewCourtland has helped transform the lives of seniors and care providers throughout Philadelphia. Additionally, it has been recognized as a national leader in launching innovative programs in community services, senior housing, nursing care, and education and workforce development.

At the time, the organization was made up of a network of semi-independent programs. NewCourtland was struggling with determining a strategy to link the programs. They wanted to leverage the comprehensiveness their network offered without losing the equity they’d established through the individual programs themselves.

In search of a balanced brand strategy, NewCourtland called on Paragraph—who assisted in defining the organization’s brand itself, developing program-specific identities and messaging, and creating a range of marketing materials. These updates were a success, giving NewCourtland not only the answer to their issue at hand, but a foundation on which to launch new programs and initiatives in the future in smart strategic ways.

Key Deliverables

• Qualitative Research

• Brand Organization & Architecture

• Brand Voice & Message Platform

• Brand Identity & Visual Language

• Brand Identity Guidelines

• Website Design & Development

• Marketing Materials

• Promotional Campaigns

• Environments & Signage