Molly Malloy’s Kitchen & Bar

How do you capture the spirit of a family run spot? Listen closely, and never turn down a chance to try what they have cooking.

Paragraph worked with restaurant Molly Malloy’s to roll out a website, visual identity, and branded environment to help the voice they’d established cut through the famous noise of the Reading Terminal Market. We took our time getting to know the family’s story — their roots in South Philly, along with the wisdom of matriarch Molly Malloy herself — and let it guide our creative process. It became clear that Molly’s was a family’s kitchen, a place you came to check in after a long week and share the warmth over a drink. This approach, coupled with smart design and signage, helped ensure that visitors to the market knew exactly where Molly’s was and what it was all about.