Graduate! Philadelphia

Years ago, Hadass Sheffer asked herself: “Why is it that so many people start college but never finish? What would it take to get them back into college and ahead in life?” This was the genesis for Graduate! Philadelphia.

Through close collaboration, Paragraph was able to communicate their offering of providing guidance and support to help adults go back to college and complete what they started. After interviewing constituents and partner colleges we established the visual and verbal brand foundation and created marketing tools that communicated the key benefits of Graduate! Philadelphia.

Graduate! Philadelphia was just the beginning. Word got out. Organizations came together. And now, Graduate! Philadelphia is the founding member of the Graduate! Network, with groups working to support adults returning to college across the country, including programs in Chicago, New York, Austin, Sacramento, Detroit, Cleveland, Memphis, Greensboro, and Jacksonville.

Key Deliverables

• Qualitative Research

• Quantitative Research

• Audience Journey Studies

• Audience Engagement Surveys

• Brand Voice & Message Platform

• Brand Identity & Visual Language

• Brand Identity Guidelines

• Sales & Marketing Materials

• Website Design & Development

• Employee Communication

• Promotional Campaigns

• Environments & Signage